Mobile Ad Case Study: Centrum Gets Me To Tap, But…

So, I’m browsing through my Fox 5 Atlanta Storm Team Weather App when the mObile banner ad at the top catches my eye.  As you can see, it’s better than most ads I see in there prompting me to download some candy game or something. Ok, so I’m intrigued, let’s go with it, I tap […]

SMS Case Study: Education Ahead Utilizes mObile Marketing

Today I’m talking about an SMS case study from the company called EducationAhead.com.  Last night watching some Tv I noticed a banner at the bottom of the cable guide.  Except, that it had a text call-to-action that read: “Text AHEAD To 77948”.  “WHOA!” I thought to myself, someone’s using text message marketing to generate leads […]

SMS Based mObile Coupons Preferred Over…Well, Everything!

RadiumOne just released a report on “Improving The Performance Of mObile Coupons”, & I have to say, it’s awesome!  This report basically echoes the kind of things I’ve been blogging about for the last year.  I’m really excited to dive into the data, so let’s go. We all know the smart phone revolution has taken […]

SMS Case Study: Luscinia Health

From time to time I like to write about SMS case studies & whether they worked well, or didn’t.  Today I’m focusing on a small quick direct mail piece about saving money on your prescriptions. The company is Luscinia Health with a direct mail flyer I received about how to save more money on prescriptions.  […]

SMS Superbowl Case Studies & Not…

Looking back on the Super Bowl Commercials & mObile campaigns this year results in an unsatisfactory experience, at least for me.  Here are a few mObile calls to action that were used in an effective manner, & some potential lost opportunities. The NFL had a couple nice CTA’s during the game to build its SMS […]

The Death Of SMS?

Well, it’s no secret that there’s a ton of mObile apps out there for mObile phone messaging.  The question is, have they substantially destroyed carrier SMS revenues & profits?  The answer is of course no.  While these new apps have cut into the carrier profits slightly, they haven’t been able to eliminate the SMS habits […]

mObile Loyalty Apps Called Into Question

With the slew of mObile loyalty Apps on the market today…there’s gonna be some duds.  Now, I’m not trying to stifle innovation or creativity here, but let’s be honest, there are some major problems with this space.  There have been too many to name here but recently Google announced that they were closing Punch’d, a […]

mObile Scores With News Readers

This is a nice study from Pew Research Center’s Project for Excellence in Journalism with collaboration from The Economist Group.  I thought I should highlight this study with their info-graphic because anytime we can learn from people’s daily habits on their smart phones & tablets, we should be taking notes!  It basically showcases how tablet […]

Top 10 SMS Marketing Don’ts: Tip#10 Don’t Forget To Integrate mObile With Social Media Channels

So you’ve made it to the end of my series of the top 10 SMS Marketing Don’ts.  If you’ve missed any of them, you can go back to SMS Marketing Don’ts:  Tip#1.  This last tip is a very important one.  Everyone likes to exaggerate the impact of social media today, & here I’m not going […]