Does Super Bowl Advertising = Business???

So, is Super Bowl advertising a good investment?  I bet anyone who still works for a major advertising agency will be screaming at the top of their lungs right now, “YOU’RE DAMN RIGHT IT IS!”  Most of them will also say this because general advertising usually has no way to track things.  Last year we […]

Droppin’ The Ball, Droppin’ The Ball…

Picture Source So today, I’d like to reiterate about how the Advertising/Marketing Industry dropped the ball during Superbowl 46.  I know I know, I already talked about this, but this is coming from someone else…again!  So now we’re gonna have 3 different opinions that have come to the same conclusion.  I referenced April Lynne Scott’s […]

Just Couldn’t Pick It Any Better!

Just Couldn’t Pick It Any Better! Well, I picked the G-men to win, and yes I was right!  Apparently, Rush Limbaugh picked someone or something else! (Btw, Steven Tyler looks so devastated here, could it be because of the Giants triumphant stomp?) With all that aside, I’d like to say first…I was disappointed.  Not in […]

Superbowl Is Now 4G LTE?!

Superbowl Is Now 4G LTE?! Craig Lloyd from Techerator writes: [To handle the inevitable high demand of cellular data traffic, Verizon will be setting up three cell-on-wheels (COWs), as they’re called, in extremely high-demand areas around the stadium. There will also be 400 3G and 4G LTE antennas spread out throughout the inside of the stadium, as well […]

Superbowl & Smartphones

Superbowl & Smartphones Lauren Johnson from Mobile Marketer writes: [56pc of Smartphone Owners Plan To Use Their Device While Watching The Super Bowl XLVI,] [45pc of tablet users plan to use their device during the Super Bowl game.] [Additionally, one in ten consumers who plan to use their device during the game will use it […]