Performance Based Marketing

Even some big brands are now finally acknowledging that performance based marketing is much more effective not only because it’s results based, but also for being so cost effective. When performance marketing is done correctly, using specific targets, it becomes much easier to find those pockets of profit. Performance marketing also known as the dreaded…”affiliate […]

Why Richard Sherman Is A Marketing Geeeeenniusss!

Sunday Night Football, the playoffs in the NFL, the Conference Championship game and Richard Sherman. It was a thriller. I really love this time of the season and it’s for this reason I’m writing about it again. Well, in case you actually missed it, here is the most talked about interview from the game. Now […]

“Bridgegate” and What It Has To Do With Marketing

Well, it’s January 17, 2014, so by now I guess that you’ve heard of the whole “Bridgegate” thingy in New Jersey with Governor Chris Crisco…I mean um…Christie? If not, I highly recommend starting from the beginning. But, this post today is about relating what happened there, to marketing. How does a national scandal of closing […]

Can We Stop With The Death of the PC Crap Already?!

If you haven’t heard, then you’ve been living under a rock for the last 2 years. Every other month it seems, there’s a new article about “The Death of the PC“! Ooohh, sounds scary doesn’t it? Kind of makes you want to go run and hide under your desk and hug your PC tight and […]

How To Leverage Your High Level of Trust & Credibility To Boost Your Revenue

Most companies have established a high level of trust and credibility with their customers. But they rarely use this credibility to their full advantage. That means that you’re leaving substantial profits on the table that you could be making. Now the solution may seem a bit counter-intuitive at first, but when you give it a […]

How To Boost Your Sales Up To 30% With One e-mail Campaign

Despite what you may have heard, e-mail is inherently mobile. In fact 41% of e-mails are now opened on a mobile device. If you don’t have a great e-mail promotion that grabs people’s attention right away, or at least invoke a little bit of curiosity that causes them to save your e-mail and come back at […]

New England Coffee Scores With A QR Code

Had a bag of ye’ olde New England Coffee sittin’ around & blam-O!  I noticed on the back they had a QR Code printed.  You know what went through my mind don’t you?  “Should I?  I better not, it’s going to be a crappy web page that’s not mobile optimized.  It’s gonna be tragic, don’t […]

Mobile Ad Case Study: Centrum Gets Me To Tap, But…

So, I’m browsing through my Fox 5 Atlanta Storm Team Weather App when the mObile banner ad at the top catches my eye.  As you can see, it’s better than most ads I see in there prompting me to download some candy game or something. Ok, so I’m intrigued, let’s go with it, I tap […]

SMS Case Study: Education Ahead Utilizes mObile Marketing

Today I’m talking about an SMS case study from the company called EducationAhead.com.  Last night watching some Tv I noticed a banner at the bottom of the cable guide.  Except, that it had a text call-to-action that read: “Text AHEAD To 77948”.  “WHOA!” I thought to myself, someone’s using text message marketing to generate leads […]

SMS Based mObile Coupons Preferred Over…Well, Everything!

RadiumOne just released a report on “Improving The Performance Of mObile Coupons”, & I have to say, it’s awesome!  This report basically echoes the kind of things I’ve been blogging about for the last year.  I’m really excited to dive into the data, so let’s go. We all know the smart phone revolution has taken […]