How To Leverage Your High Level of Trust & Credibility To Boost Your Revenue

Most companies have established a high level of trust and credibility with their customers. But they rarely use this credibility to their full advantage. That means that you’re leaving substantial profits on the table that you could be making. Now the solution may seem a bit counter-intuitive at first, but when you give it a […]

How To Boost Your Sales Up To 30% With One e-mail Campaign

Despite what you may have heard, e-mail is inherently mobile. In fact 41% of e-mails are now opened on a mobile device. If you don’t have a great e-mail promotion that grabs people’s attention right away, or at least invoke a little bit of curiosity that causes them to save your e-mail and come back at […]

New England Coffee Scores With A QR Code

Had a bag of ye’ olde New England Coffee sittin’ around & blam-O!  I noticed on the back they had a QR Code printed.  You know what went through my mind don’t you?  “Should I?  I better not, it’s going to be a crappy web page that’s not mobile optimized.  It’s gonna be tragic, don’t […]

Mobile Ad Case Study: Centrum Gets Me To Tap, But…

So, I’m browsing through my Fox 5 Atlanta Storm Team Weather App when the mObile banner ad at the top catches my eye.  As you can see, it’s better than most ads I see in there prompting me to download some candy game or something. Ok, so I’m intrigued, let’s go with it, I tap […]

Are mObile Ads Being Clicked?

CNBC wrote a nice little ditty on the subject of how many people are actually clicking on mObile ads.  They spoke with the Millenial Media CEO Paul Palmieri who said [“The average click-through rate online is about seven-tenths of a percent,”. “The average click- through rate on mobile devices is 0.8 to 1 percent.”] Say […]