48% Of Consumers Would Respond To Offers Via SMS | [Infographic]

A new survey done by TextMarketer found that 48% of consumers would respond to offers via SMS. First, a few notes, this study was done in the UK, where the mObile marketing laws are slightly different.  None the less, it still says a lot about SMS marketing in general. This stuff is powerful folks.  It’s […]

No More Nice T-Mobile

Back in March, T-Mobile announced they were closing 7 different call centers around the U.S.  Forget about our political views for just a second & let’s take a look at the marketing campaign. First, they parodied T-Mobile’s own “alter-ego” ad campaign, & demonstrate the company’s anti-American business practices. 2nd, they use a Text Call To […]

Walgreens Snaps 8×10 With SMS Photo Promo

Walgreens has a brilliant mObile marketing strategy.  I was browsing their website for a few products & noticed they had an opt in & call to action on their website, so I acted.  Here’s the link to the Walgreens mobile sign up page where you can choose your mobile preference.  They’ve got a mobile app, […]

Lawsuit For Text Sender, Is She Liable?

I’ve talked about it before on this blog & today it rears it’s ugly head again.  Interestingly enough, it was on the Today Show!  Texting while driving is no joke & anyone who’s tried it, knows it’s not a good idea.  You’re endangering yourself, & everyone else on the road every time you Text & […]

Phone Calls Are Soooo Last Year

So, it’s no mystery that youngsters love their Textin’.  What was a mystery is the quantifiable data that tells us marketers just how much they do, and for what reasons they do it. In this new info-graphic, (i just luv these things), posted on mobilemarketingwatch.com, we can see how OnlineSchools.com & Nielsen calculated this data […]