Why Richard Sherman Is A Marketing Geeeeenniusss!

Sunday Night Football, the playoffs in the NFL, the Conference Championship game and Richard Sherman. It was a thriller. I really love this time of the season and it’s for this reason I’m writing about it again. Well, in case you actually missed it, here is the most talked about interview from the game. Now […]

SMS Superbowl Case Studies & Not…

Looking back on the Super Bowl Commercials & mObile campaigns this year results in an unsatisfactory experience, at least for me.  Here are a few mObile calls to action that were used in an effective manner, & some potential lost opportunities. The NFL had a couple nice CTA’s during the game to build its SMS […]

Droppin’ The Ball, Droppin’ The Ball…

Picture Source So today, I’d like to reiterate about how the Advertising/Marketing Industry dropped the ball during Superbowl 46.  I know I know, I already talked about this, but this is coming from someone else…again!  So now we’re gonna have 3 different opinions that have come to the same conclusion.  I referenced April Lynne Scott’s […]

Just Couldn’t Pick It Any Better!

Just Couldn’t Pick It Any Better! Well, I picked the G-men to win, and yes I was right!  Apparently, Rush Limbaugh picked someone or something else! (Btw, Steven Tyler looks so devastated here, could it be because of the Giants triumphant stomp?) With all that aside, I’d like to say first…I was disappointed.  Not in […]

Superbowl Is Now 4G LTE?!

Superbowl Is Now 4G LTE?! Craig Lloyd from Techerator writes: [To handle the inevitable high demand of cellular data traffic, Verizon will be setting up three cell-on-wheels (COWs), as they’re called, in extremely high-demand areas around the stadium. There will also be 400 3G and 4G LTE antennas spread out throughout the inside of the stadium, as well […]