Christmas Holiday Garden Of Lights mObile Marketing FAIL!

Since it’s the end of the year, I thought I’d stay in season & write about an awesome Christmas mObile marketing FAIL.  This one comes to us from the Atlanta Botanical Gardens whom was advertising within the Accuweather mObile webpage.    As you can see on the <<= left, they have a great mObile web […]

Top 10 SMS Marketing Don’ts: Tip#10 Don’t Forget To Integrate mObile With Social Media Channels

So you’ve made it to the end of my series of the top 10 SMS Marketing Don’ts.  If you’ve missed any of them, you can go back to SMS Marketing Don’ts:  Tip#1.  This last tip is a very important one.  Everyone likes to exaggerate the impact of social media today, & here I’m not going […]

Top 10 SMS Marketing Don’ts: Tip#9 Don’t Try To Keep Up With The Joneses

Well, I know if you’re a small business & you see CVS or Target bragging about their mObile app & you think to yourself, “Gee that soft serve ice cream looks so much better than my multi-flavored generic ice pop”, [groan].  Here’s where most business owners are led astray by marketing gurus.  Just like they […]

Top 10 SMS Marketing Don’ts: Tip#8 Don’t Forget To Measure Your Results With Analytics

The first step with analytics is knowing what you want to track.  What are you looking to accomplish?  Do you want to increase sales?  Do you want to just improve your brand awareness?  Are you tracking the number of your daily opt-ins?  How about your opt-outs?  Which offers generated the best response?  How many mObile […]