25% Make A Purchase From Text Promotions

I’m not gonna say much about this one, but text promotions work.  Woo-hoo!  It’s interesting to see these statistics from MarketingCharts.com because even when someone received the text promotion for a particular product, 25% went & bought a different product from the same store. This just goes to show, impulse buying is alive & well.  […]

Newsflash >>>>> Unlimited Data Plan Users Don’t Use That Much Data

This is going to be a different kind of post.  I’ve been giving you lots of mObile marketing advice now for the past few months.  Today, I want to talk about the marketing lies we’re all told by the top two wireless carriers.  How often do we hear that those pesky “grandfathered” unlimited data plans […]

Why Your Business Needs A mObile Marketing Plan – [Infographic]

Many small business owners may be feeling the pinch of the slow & struggling economy.  Social media this, mObile that.  Yes, it’s even hard to keep up if you’re a marketer these days.  If I could give you one piece of advice in marketing your business today, it would be to have a mObile marketing […]

Does McDonald’s Get The mObile Olympic Gold Medal?

McDonald’s has embraced the Olympics with a nice mObile app that can be used in the great city of London.  They have now hit 1 million app downloads!  Hooray!  I know what you’re thinking…I write about not building mObile apps & now I’m congratulating them?  Let me explain… I’m glad that McDonald’s is on the […]