Mobile Web Gets Thumbs Up^ From Consumers

Zmags did a consumer survey this year & asked point blank, “Which do you prefer for shopping, desktop & mobile websites, or mobile apps?” Survey says… 87% of connected consumers prefer to use websites and browser-based mobile sites for browsing and shopping, whereas only 4% prefer smartphone and tablet apps. This is exactly what I […]

Walgreens Snaps 8×10 With SMS Photo Promo

Walgreens has a brilliant mObile marketing strategy.  I was browsing their website for a few products & noticed they had an opt in & call to action on their website, so I acted.  Here’s the link to the Walgreens mobile sign up page where you can choose your mobile preference.  They’ve got a mobile app, […]

Lawsuit For Text Sender, Is She Liable?

I’ve talked about it before on this blog & today it rears it’s ugly head again.  Interestingly enough, it was on the Today Show!  Texting while driving is no joke & anyone who’s tried it, knows it’s not a good idea.  You’re endangering yourself, & everyone else on the road every time you Text & […]

Why I Wouldn’t Put All My Eggs In Facebook’s Basket

I’m just sayin…Facebook’s reputation hasn’t exactly been “stellar”. I’ll probably be writing more on this subject & how it all relates to mObile marketing, but this awesome Info-Graphic should keep you busy.

Your mObile e-mail Sucks!#%*10110101010001

Today, I will talk about mObile e-mail.  “What?”, you say with an inquisitive Scooby Doo tone.  “Isn’t e-mail dead Mr. Mobile Marketer Dan?”  Au contraire!  E-mail, specifically, mObile e-mail is really taking off & I will show you the data to back it up.  In the article Done Right, Mobile Email Ads Pique Interest by […]

Phone Calls Are Soooo Last Year

So, it’s no mystery that youngsters love their Textin’.  What was a mystery is the quantifiable data that tells us marketers just how much they do, and for what reasons they do it. In this new info-graphic, (i just luv these things), posted on mobilemarketingwatch.com, we can see how OnlineSchools.com & Nielsen calculated this data […]

Is Traditional Marketing Noisy?

I watched the Oscars last night & I have to say it was huge step up from the train wreck last year.  Billy Crystal is a pro, a veteran, & this was his 9th time hosting.  He was funny, clever, witty, & a joy to watch as always.  So how does this relate to mObile […]

Is Mobile Confusing You?

Does the thought of buying a smart phone these days confuse you? What should I get 3G? 4G? 4G LTE?! If you felt like you did when Facebook & Twitter first came out, then no doubt you as a business owner will be confused as to what kind of mobile marketing you should do.  Fortunately, […]

Originally posted on The Mobile Marketer:
comScore’s latest quarterly mobile lens report was recently published. The report showed that texting is still the dominant content usage across all phones (both smart and feature phones) in the U.S. at 71.8%. In fact texting actually increased from July 2011 to October 2011 by 1.8%. Web browsing was…

Mobile Ready Websites

Mobile Ready Websites As of June 2010, there are 264.5 million data-capable wireless devices, including 61.2 million smart phones or wireless-enabled PDAs in the United States. Microsoft estimates that by 2014, mobile internet usage will overtake desktop internet usage.  Yet less than 1% of all businesses have a mobile-ready website.  Chances are pretty high that […]