How To Leverage Your High Level of Trust & Credibility To Boost Your Revenue

Most companies have established a high level of trust and credibility with their customers. But they rarely use this credibility to their full advantage. That means that you’re leaving substantial profits on the table that you could be making. Now the solution may seem a bit counter-intuitive at first, but when you give it a […]

How To Boost Your Sales Up To 30% With One e-mail Campaign

Despite what you may have heard, e-mail is inherently mobile. In fact 41% of e-mails are now opened on a mobile device. If you don’t have a great e-mail promotion that grabs people’s attention right away, or at least invoke a little bit of curiosity that causes them to save your e-mail and come back at […]

New England Coffee Scores With A QR Code

Had a bag of ye’ olde New England Coffee sittin’ around & blam-O!  I noticed on the back they had a QR Code printed.  You know what went through my mind don’t you?  “Should I?  I better not, it’s going to be a crappy web page that’s not mobile optimized.  It’s gonna be tragic, don’t […]

Mobile Ad Case Study: Centrum Gets Me To Tap, But…

So, I’m browsing through my Fox 5 Atlanta Storm Team Weather App when the mObile banner ad at the top catches my eye.  As you can see, it’s better than most ads I see in there prompting me to download some candy game or something. Ok, so I’m intrigued, let’s go with it, I tap […]

SMS Case Study: Education Ahead Utilizes mObile Marketing

Today I’m talking about an SMS case study from the company called EducationAhead.com.  Last night watching some Tv I noticed a banner at the bottom of the cable guide.  Except, that it had a text call-to-action that read: “Text AHEAD To 77948”.  “WHOA!” I thought to myself, someone’s using text message marketing to generate leads […]

48% Of Consumers Would Respond To Offers Via SMS | [Infographic]

A new survey done by TextMarketer found that 48% of consumers would respond to offers via SMS. First, a few notes, this study was done in the UK, where the mObile marketing laws are slightly different.  None the less, it still says a lot about SMS marketing in general. This stuff is powerful folks.  It’s […]

50% of mObile Searches Result In A Purchase! [Info-graphic]

So, Telmetrics and mobile ad network xAd, did a study looking at the mObile path to purchase on smartphones & tablets through an online survey of 1,500 US smartphone and tablet users and actual observed consumer behaviors from Nielsen’s Smartphone Analytics Panel of 6,000 Apple and Android users.  Guess what they found? In the three […]

The Numbers Are In…Thumbs Down For Facebook

I’ve talked about not putting all your eggs in Facebook’s basket before & now we have new data that proves exactly why.  The American Customer Satisfaction Index rated Facebook 61 out of 100 for active users.  That’s down 8 points from 2011.  Granted, Twitter & LinkedIn only scored slightly better with ratings of 64 & […]

No More Nice T-Mobile

Back in March, T-Mobile announced they were closing 7 different call centers around the U.S.  Forget about our political views for just a second & let’s take a look at the marketing campaign. First, they parodied T-Mobile’s own “alter-ego” ad campaign, & demonstrate the company’s anti-American business practices. 2nd, they use a Text Call To […]

mObile Coupons In High Demand

So, I was gonna do a different Blog Post today for my “Tribal Tuesdays” that I sorta had planned, but when I saw this study, I just had to write somethin’ up quick! Check this: 55pc of women willing to opt-in to receive mobile coupons: study – Mobile Commerce Daily – Research. Ping Mobile did […]