Archive for February, 2013

SMS Case Study: Luscinia Health

Posted by tribalstylemarketing in Advertising, Business, Direct Response Marketing, Marketing, Mobile Ads, mObile apps, mobile marketing, Sales, SMS Marketing, Technology, Text Message Marketing on February 19, 2013

From time to time I like to write about SMS case studies & whether they worked well, or didn’t.  Today I’m focusing on a small quick direct mail piece about saving money on your prescriptions. The company is Luscinia Health with a direct mail flyer I received about how to save more money on prescriptions.  […]

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SMS Superbowl Case Studies & Not…

Posted by tribalstylemarketing in Advertising, Business, Marketing, Mobile Ads, mObile apps, mobile marketing, Sales, SMS Marketing, Technology, Text Message Marketing on February 14, 2013

Looking back on the Super Bowl Commercials & mObile campaigns this year results in an unsatisfactory experience, at least for me.  Here are a few mObile calls to action that were used in an effective manner, & some potential lost opportunities. The NFL had a couple nice CTA’s during the game to build its SMS […]

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Does Super Bowl Advertising = Business???

Posted by tribalstylemarketing in Advertising, Business, Marketing, Mobile Ads, mobile marketing, Sales, SMS Marketing, Text Message Marketing on February 5, 2013

So, is Super Bowl advertising a good investment?  I bet anyone who still works for a major advertising agency will be screaming at the top of their lungs right now, “YOU’RE DAMN RIGHT IT IS!”  Most of them will also say this because general advertising usually has no way to track things.  Last year we […]

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