No More Nice T-Mobile

Back in March, T-Mobile announced they were closing 7 different call centers around the U.S.  Forget about our political views for just a second & let’s take a look at the marketing campaign. First, they parodied T-Mobile’s own “alter-ego” ad campaign, & demonstrate the company’s anti-American business practices. 2nd, they use a Text Call To […]

Starbucks Uses SMS To Promote Frappuccino Happy Hour

Starbucks sent me an e-mail saying… They did a great job here with the integration of media channels.  First, an e-mail, 2nd, if I opted in, I get an SMS, & 3rd, (here’s the bonus) there’s a contest involving social media!  Talk about pushing your audience to where you’d like them to go.  I give […]

Watch Out – A Truck!

So every now & then I will post a funny video to free our minds of the iNf0 oVerLoad we all experience.  Today’s is from Saturday Night Live’s awesome short skits.  If you’ve seen people behave like this & you still don’t have a mobile marketing plan for your business…then I really wish you the […]

mObile Coupons In High Demand

So, I was gonna do a different Blog Post today for my “Tribal Tuesdays” that I sorta had planned, but when I saw this study, I just had to write somethin’ up quick! Check this: 55pc of women willing to opt-in to receive mobile coupons: study – Mobile Commerce Daily – Research. Ping Mobile did […]

Mobile Ready Websites

Mobile Ready Websites As of June 2010, there are 264.5 million data-capable wireless devices, including 61.2 million smart phones or wireless-enabled PDAs in the United States. Microsoft estimates that by 2014, mobile internet usage will overtake desktop internet usage.  Yet less than 1% of all businesses have a mobile-ready website.  Chances are pretty high that […]