Mobile Web Gets Thumbs Up^ From Consumers

Zmags did a consumer survey this year & asked point blank, “Which do you prefer for shopping, desktop & mobile websites, or mobile apps?” Survey says… 87% of connected consumers prefer to use websites and browser-based mobile sites for browsing and shopping, whereas only 4% prefer smartphone and tablet apps. This is exactly what I […]

No More Nice T-Mobile

Back in March, T-Mobile announced they were closing 7 different call centers around the U.S.  Forget about our political views for just a second & let’s take a look at the marketing campaign. First, they parodied T-Mobile’s own “alter-ego” ad campaign, & demonstrate the company’s anti-American business practices. 2nd, they use a Text Call To […]

Walgreens Snaps 8×10 With SMS Photo Promo

Walgreens has a brilliant mObile marketing strategy.  I was browsing their website for a few products & noticed they had an opt in & call to action on their website, so I acted.  Here’s the link to the Walgreens mobile sign up page where you can choose your mobile preference.  They’ve got a mobile app, […]

Are You SMS savvy like Macy’s?

If you’re a retailer & you’re not SMS savvy or mobile website savvy, then pay attention, turn off your Facebook & Twitter for a few minutes, & pay attention. Case Study:  Macy’s Promotes One-Day Sale via SMS Macy’s decided to send out an SMS letting customers who have already “opted in”, that they were having […]