HTML5 – The Silent Mobile App Killer

The Financial Times of London announced back in May that they will discontinue their iPhone & iPad mobile apps.  What’s behind the reason for this strategy is the new HTML 5 technology.  Though it’s been slow to be adopted thus far, many companies & publishers are re-examining their mobile marketing strategy to include every device, […]

Mobile Web Gets Thumbs Up^ From Consumers

Zmags did a consumer survey this year & asked point blank, “Which do you prefer for shopping, desktop & mobile websites, or mobile apps?” Survey says… 87% of connected consumers prefer to use websites and browser-based mobile sites for browsing and shopping, whereas only 4% prefer smartphone and tablet apps. This is exactly what I […]

No More Nice T-Mobile

Back in March, T-Mobile announced they were closing 7 different call centers around the U.S.  Forget about our political views for just a second & let’s take a look at the marketing campaign. First, they parodied T-Mobile’s own “alter-ego” ad campaign, & demonstrate the company’s anti-American business practices. 2nd, they use a Text Call To […]

Walgreens Snaps 8×10 With SMS Photo Promo

Walgreens has a brilliant mObile marketing strategy.  I was browsing their website for a few products & noticed they had an opt in & call to action on their website, so I acted.  Here’s the link to the Walgreens mobile sign up page where you can choose your mobile preference.  They’ve got a mobile app, […]